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Google Ads Conversion Integration

Updated over 8 months ago

We currently support conversion tracking for the following scenarios:

  • 💾 User clicks Submit on the SAVE dialog (conversionIdSave)

  • 🧾 User clicks Submit on the QUOTE dialog (conversionIdQuote)

  • 💰 User clicks Pay Now on the CHECKOUT dialog (conversionIdCheckoutPayNow)

  • ⏳💰 User clicks Pay Later on the CHECKOUT dialog (conversionIdCheckoutPayLater)

A conversion in Google Ads is basically something that our configurator sends out when a certain event occurs within usage of the configurator.

Conversions will not show up immediately!
The Tracking status will show as Unverified, Tag inactive, or No recent conversions for up to 24 hours

Setup

  • To ensure that a dollar amount is associated with each Conversion, make sure that under Value, “Use different values for each conversion“ is checked.

    Getting Tracker and Conversion IDs from Google Ads:

    From Google Ads homepage - click Tools → Measurement → Conversions

From Conversions page, click conversion you want the Conversion ID for

In the Conversion settings click the 🔽 and then “Install the tag yourself“

Scroll to the bottom and grab the Conversion ID (for this conversion) and Tracker ID (for the Google Ads account).

Note that the Conversion ID contains the Tracker ID.

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